PSFK & Suzy Present:
Closing the Loop With Sustainable Packaging

As single-use plastic waste becomes a global environmental crisis, consumer preference is shifting strongly towards sustainable options, driving brands to rethink their end-to-end supply chain and consider the environmental impact of their product’s packaging. From innovating with cutting-edge materials to post-consumer initiatives that remove the friction from refilling or recycling their items, this research paper explores how forward-thinking CPG brands are redesigning their packaging practices in order to connect with consumers over shared values while creating new revenue opportunities.

It is supported by best-in-class case studies, and insights collected from the PSFK x Suzy Sustainable Packaging Survey, an original survey of 500 US consumers conducted by PSFK and Suzy, the real-time consumer polling platform.


The Suzy™ x PSFK Sustainable Packaging Survey Panel

The survey was conducted on August 19th, 2019, based on 500 total responses from an online US panel population of adults age 18-65 with a 50/50 gender split. The survey consisted of 8 multiple choice questions. The entire survey took 2 hours to complete.

About PSFK

PSFK is a business intelligence service that helps brands and retailers understand how to leverage innovation in retail and along the customer experience journey. Its members immerse themselves in progressive change with access to reports, newsletters and trends researchers.

About Suzy™

Suzy™ is an on-demand consumer insights platform that connects you directly to your target audience to get real-time feedback on any business decision, big or small.

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