PSFK & Suzy™ Present: Building Strong Emotional Connections To Brands Report
Building Strong Emotional Connections to Brands is a PSFK research paper that gives an overview of how brands are engaging consumers in meaningful ways and enabling mutually beneficial relationships. From educational content to community building activities, the paper explores how brands are leveraging emerging technologies, such as voice platforms and conversational engagements, to build emotional connections between consumers and their products. It is supported by best-in-class case studies, and insights collected from the PSFK x Suzy Emotional Connections Survey, an original survey of 1,000 consumers conducted by PSFK and Suzy, the real-time consumer insights platform.
The Suzy™ x PSFK Brand Connection Survey Panel
The survey was conducted on August 6, 2019, based on 1,000 total responses from an online US panel population of adults age 18-65 with a 50/50 gender split (500 between ages 18-37 and 500 between ages 38-65). The survey consisted of 3 open-ended and 7 multiple choice questions. The entire survey took 3 hours to complete.
PSFK is a business intelligence service that helps brands and retailers understand how to leverage innovation in retail and along the customer experience journey. Its members immerse themselves in progressive change with access to reports, newsletters and trends researchers. www.psfk.com
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