PSFK & Suzy™ Present:
Building Strong Emotional Connections To Brands Report
Building Strong Emotional Connections to Brands is a PSFK research paper that gives an overview of how brands are engaging consumers in meaningful ways and enabling mutually beneficial relationships. From educational content to community building activities, the paper explores how brands are leveraging emerging technologies, such as voice platforms and conversational engagements, to build emotional connections between consumers and their products. It is supported by best-in-class case studies, and insights collected from the PSFK x Suzy Emotional Connections Survey, an original survey of 1,000 consumers conducted by PSFK and Suzy, the real-time consumer insights platform.