Executive Team


Sofia Hernandez, Chief Client Officer


For the last 18 years, Sofia Hernandez has led some of the most iconic global marketing campaigns for Fortune 500 companies, including Procter & Gamble, Johnson & Johnson, Netflix, and Spotify. Her passion for people and what makes them tick, fueled her keen understanding of how to drive successful connections between brands and the people that love them. 

Building on her love for innovating brands, Sofia made the shift from Marketing to Technology. In 2017 she joined Suzy™, a consumer insights software company dedicated to democratizing market research. As Suzy™'s Chief Client Officer, Sofia is responsible for driving revenue, retention and growth; informing the product roadmap; and ensuring the entire company is rooted in a ‘customer first’ approach. In the past two years, Sofia has grown Suzy™’s client roster from 35 to 150 enterprise brands and has built the Client Success function from the ground up.

An activist at her core, Sofia recognizes her role as part of the 1% of Latina Executives in Tech and is committed to fostering inclusion in the tech industry by incorporating DEI into everything she touches – from Suzy™'s hires to its advertising. Sofia is a passionate advocate for social justice and co-founded a unique apparel line, Black on Black BK, that's dedicated to spreading messages of equality and empowerment.


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