case study: office depot
Office Depot wanted to better understand how their consumers were using clipboards in a digital world.
Recent clipboard purchasers selected as part of a follow-on audience, determined from a screening question.
Alongside the retailer, Suzy moderated a weeklong moderated discussion with clipboard purchasers to understand purchase considerations and real-life use cases. The store used the findings to adjust positioning and displays of clipboards across stores nationwide and immediately saw a lift in clipboard sales.
Time from launch to completion