Dietary Supplements

Suzy Says…

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Millennials would rather experiment with dietary supplements than remain brand-loyal




Suzy asked

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200 Millennials who take more than one daily supplement

Suzy learned

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have tried different brands of the same supplement type in the last year

Suzy then retargeted those brand-disloyal consumers:

Which of the following would cause you to switch supplement brands?


Suzy did it in

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Meet Suzy™

A consumer insights platform that helps you gather information on what your potential customers care about, so you can make the right decisions for your business, product, or service.

Suzy is a better, faster way to conduct market research at the click of a button – like having a focus group right in your pocket.