Suzy Says…

Consumers choose banks based on convenience and friends and family

Suzy asked 300 people…

How did you select your current primary bank?

Screen Shot 2018-10-22 at 4.48.13 PM - Charlie Rosas.png
My parents actually opened a savings account with that bank for me when I was little, so since I already had an account there when it was time for me to pick a bank I just chose the one I already had.
— Larisa J
It was the main bank in the city we moved to so it had the most locations available (out of convenience in other words).
— Valerie W

Suzy did it in

16 minutes


Meet Suzy™

A consumer insights platform that helps you gather information on what your potential customers care about, so you can make the right decisions for your business, product, or service.

Suzy is a better, faster way to conduct market research at the click of a button – like having a focus group right in your pocket.