Measure the impact on purchase in a controlled fashion (without the noise of market conditions changing) of responding to online reviews via Mobile Agent Now and not responding.
WHAT WE DID
With a base size of 750 users who were online buyers, we measured the purchase intent with a subset of buyers that had reviews for an umbrella but no responses. With another subset of buyers, we asked buyers to review reviews for that same umbrella with the same pricing but now with responses. In this case, the platform of choice was Amazon.
Review responses from Mobile Agent Now drove a 2.5% increase in purchase! For Mobile Agent Now, what that means is that they now have a very easy-to-understand question to ask potential clients: how big is your Amazon business? To which the follow-up comment is: how would you like a $x increase in business (2.5%)? Those are very actionable insights for any company – start-up or enterprise.
Mobile Agent Now is a tech start-up that wanted to measure the impact of responding to online reviews when compared to not responding. They had seen data on the lift in purchase intent from other data sources, but wanted to make sure to isolate only the variable of review responses in the test while keeping other factors such as product, price, etc. constant.
Suzy is a digital platform used by brands to connect with their target consumers for insights and feedback in real-time. Suzy's proprietary panel of over 1MM consumers can be granularly targeted to support all research needs (creative testing, rapid pre-BASES concept testing, real-time messaging, white space discovery), and then easily re-targeted for follow-up questions and deeper engagement.
Contact their Business Development Manager @ email@example.com for further details.
ABOUT MOBILE AGENT NOW
Mobile Agent Now transforms “customer service” to “customer connection” – harnessing data and technology to enable brands to engage with customers online in a more efficient and effective way. Their patent pending offering includes: (1) responding to online reviews on behalf of the brand via a dedicated, college-educated team – incentivizing them to respond rapidly and with quality; (2) providing a platform to enable that rapid response for companies in house; (3) helping companies generate more positive reviews while minimizing negative ones; (4) predictive analytics of customer trends to uncover actionable insights based on an analysis of customer comments, sentiment and market trends. Contact their CEO, Mark Jeffreys @ firstname.lastname@example.org for further details.